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Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Luňáček, Jiří (advisor)
This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.
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Information System Design
Hraško, Branislav ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This diploma thesis evaluates the current state of a product developed by a company Kentico software s. r. o. called Kentico Kontent. Based on the analysis of the organization and the product is realized a proposal of a log management system designed for customers of the company which is currently not implemented in Kentico Kontent.
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Design, Creation and Implementation of Software Applications in the Corporate Environment
Ullrich, Petr ; Koch, Miloš (referee) ; Novák, Lukáš (advisor)
This thesis deals withthe design, creation and implementation of web application in the corporate environment. The application has the task of partially automating the selected process and is used to create email ads based on data from eshop. Before the actual design and implementation, the theoretical foundation of the thesis is described and analyzes of the company are performed. The result is a custom made system that enables simpler and more efficient creation of mailings.
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Evaluation of the Financial Health of the Selected Company and Suggestions for Improvement
Nevídal, Martin ; Slavík, Tomáš (referee) ; Zemánková, Lenka (advisor)
The Bachelor´s thesis deals with the evaluation of the financial health of the selected company by the analysis of business environment and financial analysis. The theoretical part processes literature review on the issue according to which is created analysis of the internal and external business environment, SWOT analysis and financial analysis in the practical part. Then there are evaluated the results and possible solutions suggested to the financial situation of the company which are based on the findings from each analysis.
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Proposal of Process Order Management
Kramář, Marek ; Juřica, Pavel (referee) ; Jurová, Marie (advisor)
This bachelor's thesis deals with the solution and analysis of the order process in the company Teknia Uhersky Brod, a.s., which deals with the production of plastic parts by injection molding. The first part of the thesis introduces the company, then describes the theoretical basis of the work on the issue. In the practical part, an analysis of the order and the business environment (internal and external) is performed. For the identified weaknesses are further designed solutions, which should lead to the elimination of these shortcomings. The conclusion describes the conditions of implementation and benefits of proposed solutions.
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Evaluation of the Financial Situation of a Company
Dobešková, Petra ; MBA, Jan Čech, (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis focuses the financial situation of the company Vodohospodářské stavby Javorník-CZ, s.r.o. between 2016 and 2020. The theoretical part explains the methods that are going to be used in determining the financial health of the company. In the analytical part of the bachelor’s thesis, the methods are to be applied to evaluate the current situation of the company based on the financial records data. The final part of the thesis, where the solution is proposed, is based on calculated data and deals with possible improvement recommendations.
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Information Strategy
Jedličková, Marie ; Zahradníček, Pavel (referee) ; Koch, Miloš (advisor)
The existence of an information strategy in a company helps to manage the information system and thereby positively affect the achievement of global strategic goals of the company and its overall market success. This thesis focuses on the creation of an information strategy in a company based on the Czech market, in the sector of small and medium-sized companies. The first part presents theoretical basis of the topic. The second part is devoted to a detailed analysis of the current condition of the company and its potential, which makes it possible in the third part, to identify appropriate amendments, which will be implemented within the enterprise information strategy. The proposed changes will be consistent with the overall strategy of the company and lead to better support of the future development of the company in the market.
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Analysis of ZOO Brno Attendance
Stejskalová, Markéta ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
The main aim of this diploma thesis is to analyse visitation of the zoological garden in Brno and to make recommendations which could result in higher values of visitation. The major causes of the fluctuation in visitation are found out and the econometric model is created. Due to this model, we can predict the future values of the reference indicator. In order to determine the interdependence between Zoo Brno attendance and the number of guests accommodated in the South Moravian Region, the econometrics model of South Moravia Region visitation was created too. Based on the analysis of external and internal environment, recommendations which could positively influence Zoo Brno attractiveness and number of its visitors are suggested. All used methods of analysis and creating model are presented in the theoretical part of this diploma thesis.
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Evaluation of the Financial Situation of a Company and Proposals for Improvements
Lachman, Radim ; Dalecký, Tomáš (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the evaluation of the economic health of a selected company using selected methods of financial and strategic analysis for the period 2017-2021. The theoretical part deals with the theoretical framework of strategic analysis, which emphasizes the analysis of the external and internal environment of the company analyzed and the application of selected tools of financial analysis. In the practical part, these theoretical starting points are applied in the conditions of the analyzed company. The design parts of this work are then formulated measures aimed at improving the level of financial management of the company.
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